002 · 2024
Master Sound Website
A WordPress product catalog — designed and developed by me end to end — for Master Sound, a sound shop in Bucaramanga, built to show the inventory and capture quote requests, not to sell online.
- Client
- Master Sound Online
- My role
- UI/UX design and web development
- Year
- 2024
- Duration
- 1 month
01 ·Context
Where the project came from
Master Sound Online is a professional sound-equipment shop in Bucaramanga, Santander, with a store downtown and shipping across Colombia. Before this project they had no site of their own: their internet presence was minimal, and the catalog only existed in the store or over WhatsApp.
They asked me to design and build the site from scratch, in WordPress. The brief was not an online store with a cart, but a product catalog where visitors could browse speakers, consoles, microphones and lighting, then request a quote.
02 ·Challenge
What had to be solved
The challenge was to give them a digital storefront Google could find when someone searched for sound equipment in Bucaramanga, that worked well on mobile — where a lot of the inquiries come from — and that the team could update without touching code.
Constraint
A single developer covering design, WordPress and SEO.
Constraint
The client wanted an on-demand catalog, not e-commerce: show products and route the sale through quotes and WhatsApp.
Constraint
Rank on Google a local brand that until then barely existed in search results.
03 ·Solution
What I built, and why that way
I built the site in WordPress from scratch: design, category structure and product pages. Each listing has a title, copy and metadata aimed at local search — “in Bucaramanga” is not decoration, it is how a musician or a technician finds the shop on Google.
- A catalog organized around the real business categories: professional audio, instruments and studio, lighting and screens.
- Technical and content SEO: titles, metadata and structure so the site shows up for sound-equipment searches in Bucaramanga.
- Quote and WhatsApp flow instead of a cart: visitors browse the catalog and contact the shop, as the client asked.
- A WordPress-managed site so the team can add products and categories without depending on a developer.
04 ·Result
What changed afterwards
The site is now Master Sound’s digital storefront: the catalog is online, inquiries come in over WhatsApp, and local searches for sound equipment in Bucaramanga already point to them.
Gallery
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